ARCADE1UP x NBA Jam: Shaq Edition Launch Event

Role: Senior Art Director

Arcade1Up and Shaq unveiled their largest arcade machine to date—the NBA Jam: Shaq Edition, at Shaq’s Fun House, Shaquille O’Neal's annual pre-Super Bowl event. During the unveiling, Shaq challenged DJ and producer Diplo to a head-to-head match on a towering 16-foot NBA Jam arcade machine.

Key Highlights:

• Social Media Teasers: Built anticipation by teasing the 1v1 showdown between
  Shaq and Diplo across social platforms, engaging fans and driving event buzz.​

• Live Event Execution: Coordinated the high-profile match,
  ensuring seamless integration into Shaq’s Fun House festivities.​

• Digital Engagement: Provided real-time coverage on Instagram Stories,
  unveiling the cabinet and event moments for the digital audience.​

• Results:

• Media Coverage: The event garnered significant attention, with Shaq sharing the experience on his official Facebook page, highlighting the epic match and the new cabinet.

• Product Launch Success: The NBA Jam: Shaq Edition arcade machine became available for purchase at major retailers, including Arcade1Up.com, Best Buy, and GameStop, marking a successful product rollout.

  This launch event not only showcased the product's grandeur but also reinforced Arcade1Up's commitment to delivering authentic and engaging gaming experiences.