WENDYS INSTAGRAM REFRESH

Role: Art Director | Visual Direction, Social Strategy

Wendy’s had already carved out a distinct voice on Twitter—but on Instagram, the brand was in need of a serious glow-up. With the return of Spicy Chicken Nuggets and a timely tweet from Chance the Rapper, the perfect moment arrived to reimagine Wendy’s presence as a true visual influencer.

We proposed a bold move: archive the entire feed and relaunch with a fresh, spicy visual identity. The refresh was more than aesthetic—it was a strategic shift in how Wendy’s showed up in culture. The grid became playful, bold, and craveable—built to stop thumbs, spark conversation, and drive engagement.

Results:

• +400K new Instagram followers post-refresh

• 3x increase in engagement rate, with both likes and comments seeing significant growth

• Boosted fan sentiment and brand love

This transformation not only brought Wendy’s up to speed visually—it also reinforced the brand’s ability to evolve, stay culturally relevant, and lead in the fast-paced QSR social landscape.