Bai Head of Wonder

Bai made an exciting splash when it first hit the market in 2009 but since then, competition within the water space had fans looking elsewhere for their hydration. Our team at Liquid Sunshine revamped the entire brand by helping reposition as it’s true self: WonderWater.

🏆 2025 Effie Finalist Renaissance

Director: Filip Engstrom

OLV

Paid Social

In support of the main OLV spots, we wanted hard working social that would show up and not only support our campaign, but fit within people’s social feeds without feeling like your typical product ads. We found inspiration in social trends and put a Bai + Syd spin on them so they’d blend right in.

Photography

I art directed the on-set photography which was used across PR, Social, Packaging, Key Visuals, Banners and more.

Photographer: Justin Bettman

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Giphy Sticker Campaign Support

ECD: Drew Donatelle

CDs: Tim Eger & Brett Baker

ACD: Jourdan Hull

Agency: Liquid Sunshine @ Keurig Dr Pepper

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