Start At The Core

Core is a premium water brand with perfectly balanced pH — but in the crowded water space, not many people know that. Our team at Liquid Sunshine partnered with the multi-talented Bailey sisters to create a campaign the gave a peek into their lives and how Core helps them stay balanced both on and off the stage.

Director: Kim Geldenhuys

OLV

Paid Social

We wanted hard working social that would show up and not only support our campaign, but fit within people’s social feeds without feeling like your typical product ads. We found inspiration in social trends and BTS footage to give people a further peek behind the curtain of Chloe & Halle’s lives.