YITTY x Lizzo

Role: Senior Art Director | Creative Concept, Design & Execution

To promote Lizzo’s shapewear brand YITTY during The Special Tour, we created a show-stopping experience: giant, inflatable booties dressed in YITTY. Popping up in key tour cities, each installation invited fans to scan an on-site QR code for a chance to win VIP tickets and exclusive YITTY swag.

The activations were not only impossible to miss—they were impossible to ignore:

  • Averaged 3,000+ YITTY signups per city

  • Featured in Adweek and spotlighted on Twitter/X

  • Became a viral fan-favorite moment of the tour

This playful, bold activation brought the YITTY brand to life—literally—
and tapped directly into Lizzo’s unapologetic confidence and joy.

Photographer: Miles Najera

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