Organic Social at Keurig Dr Pepper

Role: Associate Creative Director, Social Content | Strategy, Concepting, Content Creation & Editing

I’ve served as the sole in-house content creator for 10+ brands within our 125-brand portfolio— a number that grew exponentially under my direction. I helped expand the original single brand scope to 10+ brands, increasing our organic social output to over 750+ unique pieces of content in 2024. But this wasn’t just about content volume — it was about setting a new creative standard.

Our small but mighty social team has been able to shift the company’s perspective on social entirely:

• Liquid Sunshine (KDP’s internal creative team) expanded its social department, adding 3+ new content creators as a direct result of the program’s success

• Leadership now sees social as a key growth lever, with broader trust in the creative team's strategic value

• I became a go-to collaborator across departments, trusted to lead creatively, think proactively, and represent our brands authentically in culture